Google's AI Overviews, ChatGPT, and Perplexity are changing how people find local businesses. We optimise your online presence so AI recommends you, not your competitors.
When someone asks Google, ChatGPT, or Perplexity "best restaurant near me" or "top plumber in Dublin", AI generates an answer, and it names specific businesses. AI Optimisation (GEO) makes sure your business is one of them.
Google AI Overviews
Shown above organic results for millions of searches daily in Ireland
ChatGPT & Bing
Consumers use ChatGPT to find local service recommendations
Perplexity AI
Fast-growing AI search engine popular with high-intent buyers
Why It Matters Now
2.5 billion
AI queries processed every single day
Consumers using AI to find local businesses45%
Fewer website clicks when Google shows an AI Overview58%
Predicted drop in traditional search by 202625%
Irish SMEs with an AI search strategy in place10%
Search is shifting to AI fast, yet only 10% of Irish SMEs have an AI search strategy in place. That's a wide-open gap for businesses that get optimised early. Sources: OpenAI (2025); BrightLocal (2026); Ahrefs (2025); Gartner (2024); Hello Digital (2026).
Real Results
Irish businesses we've put into the AI answer
✦ Live AI Overview Result
Search query:
"best toastie in Dublin"
Griolladh, one of Dublin's most loved toastie spots, wasn't appearing in AI-generated search results. Through our AI Optimisation service, we restructured their online presence so Google's AI now recommends them by name, describing their signature Trademark Hambo and exact locations.
AI
Featured in Google AI Overview
#1
Named first in the AI response
2×
Locations referenced by AI
Free
Traffic, no ads needed
Featured Client
Dublin, Ireland
best toastie in dublin
✦ Live AI Overview Result
Search query:
"best cookies in Galway"
Melt'd wanted to promote their unique cookie offering in Galway. After our AI Optimisation work, Google's AI now crowns them the "undisputed champion" for cookies in Galway, calling out their massive NYC-style bakes and both their Middle Street and Barna locations.
AI
Featured in Google AI Overview
#1
Named "undisputed champion"
2×
Locations referenced by AI
Free
Traffic, no ads needed
Featured Client
Galway, Ireland
best cookies in galway
✦ Live AI Overview Result
Search query:
"Dublin's best fried chicken"
When you ask AI where to find Dublin's best fried chicken, Cluck Chicken now makes the shortlist, with Google's AI describing their free-range buttermilk chicken, signature "secret dust", and must-try Mother Clucker burger.
AI
Featured in Google AI Overview
Top 3
Listed among the best in Dublin
2x
Menu items named by AI
Free
Traffic, no ads needed
Featured Client
Dublin, Ireland
dublin's best fried chicken
✦ Live AI Overview Result
Search query:
"best pizza in Galway"
The Dough Bros are the "Heavyweight Champions" of Galway pizza according to Google's AI, which references their Middle Street restaurant, their Lil' Bros Slice Shop, and their ranking among the top pizzerias in Europe.
AI
Featured in Google AI Overview
#1
Named "Heavyweight Champion"
2×
Locations referenced by AI
Free
Traffic, no ads needed
Featured Client
Galway, Ireland
best pizza galway
Our Process
Our AI Optimisation strategy
01
AI Visibility Audit
We test your business across Google AI Overviews, ChatGPT, and Perplexity for your key search terms to see where you're missing and why.
02
Content Structuring
We rewrite and structure your website content, Google Business Profile, and citations so AI models can understand and reference your business with confidence.
03
Google Business Profile
We fully optimise your Google Business Profile (categories, services, photos and posts) so AI and Maps pull accurate, detailed information when recommending local businesses like yours.
04
Schema & Technical SEO
We add structured data markup so search engines and AI can understand exactly who you are, what you offer, where you are, and how to describe you.
05
Monitoring & Reporting
We track your AI appearances monthly and report exactly which queries you're showing for, so you can see the impact clearly.
06
Ongoing Optimisation
AI search is evolving fast. We continuously adapt your strategy as Google, ChatGPT, and others update how they surface local results.
Why Now?
The window of first-mover advantage
Most Irish businesses haven't started, getting in early gives you a significant lead that compounds over time.
AI adoption is accelerating
Google is rolling out AI Overviews to more searches every month. Businesses that rank in AI results now will be harder to displace as AI becomes the default way people search.
High-intent traffic
People using AI search are in decision mode. Being named by AI as the answer to "best X in Dublin" puts you directly in front of customers ready to buy or visit.
Zero cost per click
Unlike Google Ads, AI-generated recommendations don't cost per click. Once you're featured, every mention is free traffic, and it compounds as your authority grows.
Your competitors aren't doing it yet
Less than 10% of Irish businesses are actively optimising for AI search. The businesses that move now will establish dominance before the space gets competitive.
Get Started
Ready to appear in AI search results?
Find out which searches your business should be showing up for in AI results, but isn't yet. Tell us a little about your business and we'll be in touch.
FAQs
Questions? We've got answers.
New to AI search? Here are the questions we hear most about getting your business into AI answers.
Don't see yours? Get in touch and we'll answer it.
What exactly is AI Optimisation?
It's the work of getting your business named in AI-generated search answers, like Google AI Overviews, ChatGPT and Perplexity. So when someone asks AI for a recommendation in your area, your business is the one it suggests. It's also known as Generative Engine Optimisation, or GEO.
How is AI SEO different from regular SEO?
Traditional SEO gets you ranking in the list of blue links. AI Optimisation focuses on how AI models read, understand and describe your business, so they recommend you by name inside their answers. The two work hand in hand, and we handle both.
Which AI platforms do you optimise for?
Google AI Overviews, ChatGPT, Perplexity and the other AI tools people now use to find local businesses. As new platforms grow in popularity, we adapt your strategy so you stay visible across them.
How long until I show up in AI results?
It depends on your industry and how competitive your area is, but most clients start seeing AI mentions within a couple of months as the platforms re-crawl and pick up the changes. From there it compounds as your authority builds.
Can you guarantee I'll appear in AI answers?
No one can promise exactly what an AI will say, since we don't own Google or OpenAI. What we can do is give you the best possible chance by structuring your presence the way AI models reward. It's the same approach that's already put our clients into live AI Overviews.
Do I need a website for this to work?
It helps, but it isn't essential. A lot of AI optimisation happens through your Google Business Profile, reviews and citations. If your website needs work too, our Website, GBP & AI Optimisation plan covers that.
What's the difference between GEO and AEO?
Both aim to get you into AI answers. Generative Engine Optimisation (GEO) shapes how generative tools like Google AI Overviews and ChatGPT describe and recommend you. Answer Engine Optimisation (AEO) structures your content so answer engines can lift a clear, direct answer straight from your site. We do both as part of one AI search optimisation strategy.
How do I get my business into Google AI Overviews?
Google AI Overviews pull from sources they trust: a complete Google Business Profile, consistent citations, genuine reviews, and clearly structured, answer-first content. We optimise all of these so Google has an easy, confident reason to name your business when it generates an AI Overview for searches in your area.
How much does AI search optimisation cost in Ireland?
Our GBP & AI Optimisation plan is €999 per month on a three-month minimum, that's full Google Business Profile optimisation plus AI Optimisation to get you named in Google AI Overviews, ChatGPT and Perplexity. If you also want a new website and on-page SEO, the complete package is €1,499/month, and GBP-only (without AI) starts at €499/month. You get a clear scope and monthly reporting, with no long lock-in contracts.
Which types of business is AI Optimisation for?
Any business that wins customers locally: hospitality, trades, clinics, retail and professional services. If people in your area ask Google, ChatGPT or Perplexity for a recommendation, AI Optimisation helps make sure your business is the one they hear.
How do you measure and report on AI visibility?
We track where your business appears across AI Overviews, ChatGPT and Perplexity for the searches that matter to you, alongside your Google Business Profile views, calls and direction requests. You get a plain-English monthly report showing what changed and what we're doing next.
Can you help me get found in ChatGPT?
Yes. ChatGPT visibility comes from the same foundations: authoritative, well-structured information about your business across the web that AI models can read and trust. We build that presence so ChatGPT can recommend you when someone asks for a business like yours in Ireland.
Do you also do traditional local SEO?
Yes. AI Optimisation works best alongside strong local SEO. We also get you ranking on Google Search and Google Maps so you're visible whether someone uses classic search or an AI assistant. Ask us about combining both.
